Welcome to NewPressRelease.com a free press release service. Publishing press releases for Public Relations never been easier. Just register (it's free and it takes less then a 1 minute) then use Submit Press Release. Our services aim to help you reach journalists and to improve visibility in search engine listings, so you can get the most publicity possible.

Post Torrent Deal, Elder Pharma Strengthens Presence In The Rs 4000 Crore Skin Care Sector

Health and Fitness

(Free Press Release) Launches a slew of Derma products & also plans half a dozen more with a view to grab a market share of 4-5%.

Post Torrent Deal, Elder Pharma Strengthens Presence In The Rs 4000 Crore Skin Care Sector


Mumbai, India, September 16, 2014 -- Post Torrent deal, a much leaner and better leveraged Elder Pharmaceuticals Ltd (BSE: 532322 / NSE: ELDERPHARM) has begun its ambitious foray and growth story into the Rs 4000 crore Dermatology segment. Hitherto the company had some presence in this category but with a slew of new launches it plans to grab a market share of 4-5 per cent in each sub-category. Skin care has always been a market segment characterized by several global MNCs like Unilever, P&G, Revlon, Lakme, Amway, Artistry, Olay, Garnier and L’Oreal as well as local players and thousands of small units in the unorganized category – each vying for a dominant presence through adoption of a combination of marketing strategies and product differentiation.

Amongst the new introductions of Elder are Eslite Plus, a Hydroquinone & combination cream for Skin Lightening, Ultraguard, a sunscreen containing American & European FDA standard ingredients like Tinosorb from BASF & Uvinul A Plus which make it non greasy & skin friendly as compared to other preparations, B-New, an anti aging cream for rejuvenation of dry rough skin areas, Camoflage a stretch-marks & Pregnancy line remover and Skin O2, a multi vitamin product in soft gelatin capsules for skin nourishment. Says Mr Alok Saxena, Managing Director, Elder Pharmaceuticals Ltd, “Launched through the ethical route, the initial response to these products has been encouraging and we expect these brands to contribute a combined turnover of about Rs 115-125 crore by FY16.

Also on anvil are products for lip care, hair loss, under-eye gel, face cleansers, moisturizers etc. Derma products are in demand not only for therapeutic requirements but also for lifestyle reasons enabling the skin care industry to evolve to the age of cosmetic and anti-aging treatments. Lack of comprehensive skin related treatments at medical level is one factor which is boosting the business of pharma companies and encouraging them to explore the opportunity of selling over the counter (OTC) products by bringing novel compounds in or by in-licensing international products.

Adds Saxena, “More than 80% of the cosmetics market comprises of low & medium-priced categories in terms of volume. We would be targeting the premium and economy segments through new launches and for the time being have no plans to launch products in the luxury segment.” Elder Pharma is targeting a turnover of Rs 1000 crore by 2017 with its national & International operations contributing equally. This it hopes to achieve through a combination of market positioning, mass geographical expansion, product revamps and launches in different product categories. Along with Dermatology, Elder’s major focus areas in the years to come shall be in the anti infectives, Lifestyle diseases and Neurological segments.

Press & Media Contact:
Mitesh M Kapadia
Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services
B-603, Samajdeep, Near Bhanu Park/Seasons Restaurant
Adukia Road, Off S V Road
Kandivli (W), Mumbai 400 067 India
Mob: +91 98205 03876
Tel: (022) 28625131/32
Fax: (022) 28625133
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Post Torrent Deal, Elder Pharma Strengthens Presence In The Rs 4000 Crore Skin Care Sector

Source: Press Release



If you have any questions regarding information in this press release, please contact the person listed as the Author or use the contact informations published in the press release. Please do not attempt to contact NewPressRelease.com. We are unable to assist you with any information regarding this release. NewPressRelease.com disclaims any content contained in this press release. Please see our complete Terms of Service disclaimer for more information.

All press release information on this site, including free press releases, is solely based on what our users submit. NewPressRelease.com disclaims that any right and responsibility for the information goes to the user who submit the press release. Some press release may be confusing without additional explanation. You should contact the provider with any questions about the information presented. In case some press release damages your benefits or violate your rights in any way, please contact us and we'll remove it immediately.

Copyright © 2008 - 2018 Free Press Release by NewPressRelease.com