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Aarkstore announce a new report "Pharma on Twitter:Developing a Presence" through its vast collectio

Health and Fitness

(Free Press Release) Aarkstore announce a new report Pharma on Twitter:Developing a Presence through its vast collection of market research report.

Aarkstore announce a new report "Pharma on Twitter:Developing a Presence" through its vast collectio


      

 

Aarkstore.com announces, a new market research report is available in its vast collection:

Pharma on Twitter:Developing a Presence

http://www.aarkstore.com/reports/Pharma-on-Twitter-Developing-a-Presence-146352.html

In the five years since GlaxoSmithKline set up the first industry corporate Twitter account, more than 130 pharmaceutical Twitter accounts have been created. Through a series of interviews with pharma industry communications specialists, the report examines the reasons why Pharma has turned to Twitter as part of its social media strategy and the benefits the microblogging platform brings. Practitioners discuss the challenges of operating in a new media environment while ensuring they are compliant with established industry regulations, and how their experiences with Twitter have brought a departure from the traditional broadcast model of corporate communications into something more conversational.

Key quotes from the report:

“It would appear that Pharma and the whole medical communication community’s model for communicating about its products and businesses is not only changing, but changing very quickly. Whereas the industry has up until the recent past been used to a very limited distribution, it is entering an era where obligations may exist not to offer information without providing the concurrent opportunity for people to respond properly to it.”

“[it] helped us realize that there are not actually legions of people waiting to attack us on Twitter, and that we can just be involved in a normal way”

Experts interviewed:

Stacy Burch, Director, Corporate Reputation and Digital Communications, Sanofi-aventis
Alex Butler, EMEA Marketing Communications Manager, Johnson & Johnson
Jennifer Kokell, Specialist, Global Media Relations, Pfizer Inc.
Sabine Kostevc, Head of Corporate Internet and Social Media, Roche

Who would benefit from this report?

Business Intelligence
eBusiness / Emerging Technologies
Digital Strategy and Communications
Marketing Research
Marketing / Category / Product Management
Media Relations
Sales Management
Corporate Affairs
Corporate Communications

For More Related Reports Please follow the link :

http://www.aarkstore.com/search/viewresults.asp?search=pharma &PubId=&pagenum=1





Aarkstore announce a new report "Pharma on Twitter:Developing a Presence" through its vast collectio

Source: Press Release

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