Welcome to NewPressRelease.com a free press release service. Publishing press releases for Public Relations never been easier. Just register (it's free and it takes less then a 1 minute) then use Submit Press Release. Our services aim to help you reach journalists and to improve visibility in search engine listings, so you can get the most publicity possible.

“Australia in New York” Installation Showcases Collections From Six New Australian Fashion Brands

Social Media

(Free Press Release) Fashion Bloggers, stylists, and magazine editors were among the first to catch a glimpse of six new Australian fashion brands making their U.S. market debut at a Fashion Installation hosted by fashion visionary retailer Bene Rialto. Guests celebrated the close of New York Fashion Week with Australian wine and a fashion installation featuring six Australian contemporary womenswear brands: Magdalena Duma, Elle Zeitoune, The Shanty Butterfly, Clarissa Avenue, Pelle d’Arte, and Nest of Pambula jewelry.

“Australia in New York” Installation Showcases Collections From Six New Australian Fashion Brands


      

New York, NY, USA, February 27, 2015 -- Fashion Bloggers, stylists, and magazine editors were among the first to catch a glimpse of six new Australian fashion brands making their U.S. market debut at a Fashion Installation hosted by fashion visionary retailer Bene Rialto. As guests sampled Australian wines and sushi and celebrated the close of New York Fashion Week, they viewed a selection of styles from six Australian contemporary womenswear and accessory brands, presented on live models: Magdalena Duma, Elle Zeitoune, The Shanty Butterfly, Clarissa Avenue, Pelle d’Arte, and Nest of Pambula jewelry.

After selling online to U.S. consumers and fielding requests from U.S. retailers interested in stocking their styles, the six Australian brands opted to make an official entry into the U.S. market during the New York Fashion Week and ensuing Fashion Market, as buyers and media from across the country stream into New York. Elle Zeitoune, one of the top-selling online brands in Australia, features structured cocktail dresses and gowns that perfectly balance classic femininity and cutting-edge design. Original digital prints and innovative styling are redefined in versatile, day-into-night dresses by Clarissa Avenue and sportswear-inspired separates and flowing dresses by The Shanty Butterfly. Leather, as a design medium, is reinterpreted as lingerie-inspired, lace-trimmed leather slip dresses and fur-trimmed jackets at Magdalena Duma, whereas at Pelle d’Arte, it is the main story, retold in colorful, studded, well-constructed versions: quilted handbags and structured clothing, rainbow and tie-dye colorful leather jackets and tops, and statement-making boots and clutches. Nest of Pambula’s jewelry combines colorful graphics with simple shapes, to create everyday favorite jewelry pieces...

“These Australian brands have that perfect combination of interesting design, wearability, and an accessible price – I see a great potential for them in the U.S. market,” says Eveline Morel of Emblem Showroom, one of the event producers. “The reaction from everyone has been overwhelmingly positive, so far.” The “Australia in New York” event, a co-production of Emblem Showroom and Australian fashion marketing event producer, Styleway Group, combines a three-prong approach for launching new brands: press and media exposure, retail buyer introductions and wholesale market participations, and consumer exposure through social media and trunk shows.

The two-week-long event is presented in collaboration with Bene Rialto, whose five-floor innovative retail, showroom, and educational platform provides an excellent launching pad for new and emerging brands. Located in the heart of New York’s garment district, Bene Rialto is quickly becoming the premier destination for discovering and shopping emerging fashion talent. “Our unique marketplace provides select showrooms and brands an opportunity to meet, showcase, and sell to the most influential fashion retailers and ambassadors in the heart of New York’s garment district,” says Bene Rialto CEO Caryn Neary. “We are excited by our partnership with Emblem Showroom to introduce these talented Australian designers to the U.S. Market and to be creating this new and innovative experience for retail buyers, media, and customers,” says Neary.

Over 30 stylists and New York bloggers attended the fashion installation at Bene Rialto In addition to the six Australian brands, five other collections from emerging U.S. designers were also showcased, for a fashion-packed evening. The collections are available for viewing in New York through March 3, after which they will be in Los Angeles, for West Coast presentation during Los Angeles Fashion Week and Fashion Market.

ABOUT “AUSTRALIA IN NEW YORK” AND EMBLEM SHOWROOM:
“Australia in New York” is a seasonal launch event for Australian brands, co-produced by Styleway Group in Australia and Emblem Showroom in U.S.. The launch events combine press and media showcases, wholesale buyer presentations, and consumer trunk shows and pop-up sales. Located in the heart of L.A.’s fashion district and bringing over 15 years’ experience in retail, design, and business management, Emblem Showroom is a full-service fashion showroom focused on building strong brands through an integrated marketing, communication, and sales approach. Emblem Showroom provides all the necessary services for emerging designers and brands seeking to expand their sales in the U.S. Market. www.emblemshowroom.com | www.styleway.co.au.

Contact:
Eveline Morel
Emblem Showroom
860 S. Los Angeles St., #419
Los Angeles, CA 90014
310-420-0125
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
http://www.emblemshowroom.com

Share |



“Australia in New York” Installation Showcases Collections From Six New Australian Fashion Brands

Source: Press Release

---------------------------

Disclaimer

If you have any questions regarding information in this press release, please contact the person listed as the Author or use the contact informations published in the press release. Please do not attempt to contact NewPressRelease.com. We are unable to assist you with any information regarding this release. NewPressRelease.com disclaims any content contained in this press release. Please see our complete Terms of Service disclaimer for more information.

Latest News


Warning: Creating default object from empty value in /home/freeim/newpressrelease.com/modules/mod_latestnews/helper.php on line 109

Warning: Creating default object from empty value in /home/freeim/newpressrelease.com/modules/mod_latestnews/helper.php on line 109

Warning: Creating default object from empty value in /home/freeim/newpressrelease.com/modules/mod_latestnews/helper.php on line 109

Warning: Creating default object from empty value in /home/freeim/newpressrelease.com/modules/mod_latestnews/helper.php on line 109

Warning: Creating default object from empty value in /home/freeim/newpressrelease.com/modules/mod_latestnews/helper.php on line 109

Warning: Creating default object from empty value in /home/freeim/newpressrelease.com/modules/mod_latestnews/helper.php on line 109

Warning: Creating default object from empty value in /home/freeim/newpressrelease.com/modules/mod_latestnews/helper.php on line 109

Related Items

All press release information on this site, including free press releases, is solely based on what our users submit. NewPressRelease.com disclaims that any right and responsibility for the information goes to the user who submit the press release. Some press release may be confusing without additional explanation. You should contact the provider with any questions about the information presented. In case some press release damages your benefits or violate your rights in any way, please contact us and we'll remove it immediately.


Copyright © 2008 - 2014 Free Press Release by NewPressRelease.com