Delray Beach, Florida January 31, 2012: Every business these days aims to have a wide presence online, thanks to the ever increasing social media and other user-centric websites. Google Adwords Remarketing has become an important marketing strategy for many advertisers since Google launched this feature in March 2010. Remarketing allows advertisers to reach people who visited a website and did not take any action such as registering or buying a product. Google Adwords Remarketing is a targeted marketing strategy that matches right people with the right ads.

When a person visits your website, Google drops a tracking cookie in their browser, helping the advertiser to know that this person has visited their website. As the same person visits another website that displays ads from the Google Display Network, your ad appears there. In other words, it remarkets the users back to your website. Recently, Google has improved the service to display a relevant ad soon after a customer leaves a website. The Display Network of Google is very huge that your potential audience can find you easily over the web.

The studies of Google have proved that a remarketing ad can bring nearly twice the revenue as other display ads. In a case study conducted by Google on a medical product website called TheBraceShop.com, remarketing proved to drive an increase in conversions. For the first two quarters of this year, remarketing drove 40% of all conversions. TheBraceShop.com relied on the Adwords Remarketing to develop its brand identity and get traffic to its website.

Dr. Kenneth Shapiro, the founder of TheBraceShop.com, approached Ryan Walker, President of Gazelle Interactive, to help and expand their online campaigns. Ryan implemented Google Adwords Remarketing with TheBraceShop.com by which it could display ads to customers who had visited their site and not made a purchase. “Ryan & his team at Gazelle have been instrumental in our tremendous growth and brand recognition. Remarketing has contributed greatly to these business goals” - says Dr. Kenneth Shapiro.

Gazelle Interactive specializes in Pay per Click management, Search Engine Optimization, Social Media Marketing, Content Management System design and Rich Media Graphical Design. Anyone who is interested to set up a Google Adwords Remarketing campaign can contact them by checking out the details provided on the website.

About GazelleInteractive.com:

Gazelle Interactive is an advertising agency in Florida that offers a number of internet marketing strategies to bring high quality targeted traffic quickly. It has evolved through the years to specialize in PPC advertising in Florida, Search Engine Optimization, Social Media Marketing and high-end web design.

For more information about website design and development in Florida, please visit: http://Gazelleinteractive.com

Contact:

55 SE 2nd Ave Delray Beach, FL 33444, USA
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